Already recognized behind the scenes as one of the most powerful people in the music industry, Desiree “Des” Perez is now receiving the recognition she deserves. The Chief Operating Officer of Jay-Z’s Roc Nation conglomerate. She was recently named by Billboard as one of their 2017 Women of the Year, an award that is long overdue for one of the hardest working people in the business. In, 2016 she was also named COO of Roc Nation’s new music streaming service, TIDAL, and immediately made waves in the industry. In January of 2017, Perez negotiated a deal with cellular provider Sprint.The deal gave Sprint a 33% stake in the business for $200 million, after Jay-Z had purchased the business for just $56 million.
The biggest part of the deal is the 45 million cellular customers that TIDAL now has access to, a move that could net the streaming service billions of dollars in the long run. Jay-Z considers her his most trusted employee and for good reason.Des Perez has a long history of running successful entertainment venues in the New York City area. For over 20 years, Des has managed and owned a number of night clubs and music venues for A-list stars. She has been a trusted friend and confidant of rap mogul Jay-Z and he has instilled more and more confidence in her ability. One of the best qualities is Des’ dogged determination and negotiating style.
She is in the room at nearly all of Roc Nation’s deals and the industry giants recognize her negotiation ability.She has negotiated huge deals like Rihanna’s Samsung deal and Beyoncé’s Formation Stadium deal. Roc Nation Sports has used her during negotiations for sports contract. Perhaps the most infamous negotiation the Perez was involved in occurred in 2014. She help secure a $250 million, 10-year contract for 3rd basemen Robinson Cano with Major League Baseball’s Seattle Mariners. At the time it was tied for the largest contract in MLB history. There is little doubt that Des is a force to be reckoned with. She is married to music executive Juan Perez, who is the CEO of Roc Nation.