You may have come across several photos of Doe Deere on social sites, her beautiful face painted with hues that speak about her brand, Lime Crime. Doe Deere is an entrepreneur that has ventured into the creative industry, specifically beauty and her brand Lime Crime is among leading companies that are offering make up, clothes, accessories and beauty ideas. In an interview with Galoremag, Doe Deere explains that her love for color and artistic illustration began right from childhood and she nurtured her passion into what is now a successful career and business.
During her first makeup experience, she was only nine. Together with her two best friends, they wore outfit to conjure spirits; long, witchy skirts and ragged tops, but something was lacking in the setup. She could not proceed with the ritual without having her face painted to match with the clothes.
Therefore, Doe Deere took her bag and picked tools for makeup smearing. With this, she piled dark pink eye shadow and brown lip gloss, on herself and the two best friends. However, her friends thought she was not in her senses, but her craftiness made the experience memorable. Her success at this level allowed her to believe she could do more than just painting.
Best and worst moments in makeup
Despite what most people believe, Doe Deere has also had rough times in her pursuit for makeup and beauty. Until she attained the age of 20, she was not good at makeup, but that did not repulse her from exploring the world of makeup and fashion. After coming across theatrical makeup brands, she began experimenting with different ideas. Looking good was not the focus, but mastering the art, which she achieved quite well before her mid 20s.
Lime Crime: What’s in a name?
The name Lime Crime traces its origin from Doe Deere’s eBay store launched in 2004. She needed to name the store and the first keyword that popped in her mind is limecrime. At that time, nobody thought of such stores as brands, so everyone picked a handle haphazardly.
She registered limecrime as a brand since she had used the name before on eBay and was able to reap good results. Most people thought Limecrime would not be persuasive as a brand since there were other suggestions that would fit fashion and makeup more accurately. She kept it anyway and to her surprise, it has become one of the biggest and most admired brands in the fashion market.
About Doe Deree
Doe Deere is the CEO and founder of Lime Crime, a brand that deals with fashion and celebrity makeup. Russian born, Doe Deere spent most of her childhood in New York, where she launched Lime Crime in 2008. The company was inspired by the need to make makeup that was unique and bright enough to match with the outfit she was selling on eBay. Doe Deere is a creative entrepreneur who believes in digging into the least explored ideas in makeup and fashion.
In 2009, Doe Deere launched the first distinct radical lip colors under the label Unicorn Lipsticks. This would be followed by a unique and largely popular liquid lipstick, which sold through 2012. Doe oversees the development of different products and ensures all the ideas introduced are in line with the needs of her Unicorns. She is a respected icon in beauty because she relentlessly pursued her dream despite challenges.