Miki Agrawal Turns Common Problem Into Entrepreneurial Opportunity
The international production of toilet paper requires the destruction of 15 million trees per year. That was just the beginning of the disdain that entrepreneur Miki Agrawal developed for the soft two-ply stuff. It was also her experience that toilet paper was not a very efficient way to clean the body. Some further research determined that bathroom tissues contribute to a host of diseases in women.
As for Miki Agrawal, her struggles with a hyperthyroid condition only added to the problem. She decided to do something about it. Agrawal discovered that switching to the use of a bidet solved her issues. Her personal experience imbued within her the notion that she could help millions of other women while also striking a positive blow for the environment. In 2014, Agrawal launched TUSHY. It was a way to transform any toilet into a bidet-style commode by the installation of a simple attachment – and it takes only 10 minutes to set up. The device uses just one pint of water per flush. The offset in toilet paper savings is a net gain for the environment and more
By 2017, under the tireless efforts and nimble entrepreneurial talents of Miki Agrawal, TUSHY began turning a profit in less than three years. By 2021, the company had developed an expanded product line. Her sales model has been largely eCommerce-based, although the company is now moving into the retail space. Furthermore, the success of TUSHY has enabled the firm to move into philanthropic work. It is supplying sanitation facilities to underserved communities in India.
Agrawal’s entrepreneurial savvy extends to publishing. In 2013, she brought out a book that quickly climbed Amazon’s best-seller ranking. The provocative title, Do Cool Sh*t: Quit Your Day Job, Start Your Own Business and Live Happily Ever After, was a hit with readers. A second book followed in 2019, also an Amazon best-seller.