Lime Crime’s founder Doe Deere puts a whole new spin on “Having a bright future.” The creator of products like Unicorn Hair color in bubble gum rose, and lip color pallets of nightshade and blue flame are a few examples of the brilliant color variations Deere showcases with her unique cosmetic mixology. Her passion for fashion complimented with brilliant hair colors, and bold cosmetics created a brand all her own.

 

Lime Crime Launch

Lime Crime Cosmetics arose from Deere’s desire to use a myriad of bold lip, eye, and hair colors to promote her own hand-sewn fashions. At the time, there was a very limited selection of color choices outside of neutral skin tones and the response to her art worthy bold colors created a fanfare of attention. Despite nay-sayers advice that she could never sell cosmetics online, Deere remained true to desire and launched Lime Crime Cosmetics in 2008 to fill the niche of dynamic color combinations for the cosmetic industry.

 

Creative Beginnings

Deere, born and raised in Russia, had her first entrepreneurial

experience when she engaged, at the age of thirteen, customers with temporary tattoos. After relocating to New York at the age of seventeen, Deere performed as a musician were she met her husband. Together they learned the intricate process of business development and marketing while promoting their band. After completing her education at FIT in New York she

chose to design clothing and created an eBay store to reach customers in the online environment.

 

Labor of Love

Deere created Lime Crime Cosmetics to create products for her own form of self-expression but delivers a brand that allows her customers to embrace and empower their uniqueness. Deere is not just the face of the company but also puts her products through real-life testing. One of Deere’s greatest accomplishment was assisting in the development of the first vegan matte lip color. As an animal lover, Deere created Lime Crime Cosmetics as a cruelty-free and vegan company.

 

Entrepreneur Wisdom

Lime Crime Cosmetics is a company dedicated to self-expression and harnessing uniqueness. Deere encourages women to embrace what makes them different and use those gifts to enrich and empower their lives. The founder also advises young entrepreneurs to trust their instincts when it comes to difficult decision making and to go after what your own heart desires. Learn more: https://www.linkedin.com/in/doedeere

 

When you think about starting a business, how do you feel? Entrepreneurs might feel exhilarated and apprehensive at the same time when they think about starting their first business. It is helpful to find inspiration from others who have already started a successful business. Doe Deere, founder of Lime Crime, is a business owner who has so much to share with the world! Her story is inspiring to new entrepreneurs and first time business owners.

 

Doe Deere started her business officially in 2008, though before that her life had been leading her in the direction of a cosmetics-based career. Deere was born in Russia and then spent most of her life in New York City. She is passionate about cosmetics, and usese make-up as a form of self expression. In 2008, she found that the gifts and enjoyment that she found with the use of cosmetics could actually form a career path for her. She started selling products related to her passion, and her business grew from there. Learn more: http://www.phillypurge.com/2017/06/05/finding-your-business-niche-like-doe-deere/

 

This is a good learning point, as we look to Deere for business advice. She was already passionate about cosmetics, was very skilled and knowledgeable, and wanted to know more. As you consider starting a business, think about your niche. Where do your skills lie? What are you passionate about? Where is your knowledge base, and what knowledge do you want to share with the world? What are you excited to learn about? Answering these questions will show you what direction your life is already pointing in. Learn more: http://guestofaguest.com/los-angeles/interview/interview-lime-crimes-doe-deere-on-how-to-make-your-dreams-come-true

 

However, passion is not enough when it comes to starting a business. Starting a business takes passion, of course, but in addition you also need to have a business plan and a willingness to spend money rather than earn money right from the get go. There is an initial stage of starting a business in which you might be working for nothing, and even spending money in order to get your business off the ground. In our current paradigm we think that for every hour we work, we must get paid. This is not the case for first time business owners! Business owners must be willing to put in long hours for little pay in the start-up phase of the process. This will be worth it once the business starts to pay off, as time passes! Learn more: http://doedeerefam.com/

 

Doe Deere can serve as an example for new entrepreneurs who hope to find their niche. Doe Deere founded her company, Lime Crime, around that idea that make up shouldn’t be just for covering over faults, it should be about artistic expression. This belief was her niche and was the belief that gave birth to her brand.

 

She believes that people are happiest when the allow themselves to be weird and expressive rather than repressed. This gave her the idea to share bright bold hair colors, lipsticks, eye shadows, and more within her cosmetics line. Along the way she has had to continuously trust her own judgement about what is right or wrong for her brand. Lime Crime is primarily an online retailer, which was one idea that she had to stand behind when others told her it might fail. Learn more: http://www.fundacity.com/doe-deere

 

Helane Morrison is the head of Hall Capital Partners‘ compliance division making sure the company is open and transparent to all investors and regulatory agencies about its financial activity. Morrison has been a perfect fit as General Council and Chief Compliance Officer because of her background litigating cases related to investing and internal corporate operations. She joined the firm because she felt it employed a culture of strong ethics as well as diversity as it is run by several female executives including CEO Kathryn Hall. The company manages over $20 billion in assets and serves corporate, institutional and private investors. Hall Capital Partners has also held strong due to its due diligence during the 2008 housing market crisis.

 

Helane Morrison started her professional career after graduating from Northwestern University with a bachelor’s degree in journalism. She served as editor-in-chief of California Law Review while attending UC Berkley School of Law, and then she started clerking after completing her J.D. Her time as a clerk included sitting in on hearings at the US Court of Appeals in the Seventh Circuit for Circuit Judge Richard Posner, and then moving up to the US Supreme Court where she was highly influenced by Chief Justice Harry Blackmun. The time she spent in this arenas perhaps prepared her for the corporate law practice that she was about to take on.

 

Her career in private practice began in 1986 when she became an associate at San Francisco law firm Howard, Rice, Nemerovski, Canady, Falk & Rabkin. She became Partner at this firm in 1991, and the cases she took included corporate litigation, internal audits and suspicions of espionage, securities trading, and other lawsuits and charges against known predatory companies. Her knowledge of securities laws and resilience in court earned her a position as local enforcer for the SEC in 1996.

 

Morrison’s time with the SEC started seeing big name companies be held accountable for violations and attempts to circumvent regulation. A major fraud case she won was against a McKesson Corp. subsidiary, and she later found Franklin Resources guilty of improper trading. Her willingness to go up against these major firms soon had her promoted from local enforcer to District Administrator, and eventually Regional Director. She decided to join Hall Capital in 2007 because she felt it was time to let the public know there were wealth management companies that did things the right way and were transparent about their business model.