The SD11, DiGiCo console made its first appearance on the road tour of Clayton Hutson and Staind frontman and founder, Aaron Lewis.



To promote his album, Town Line, which was circulated in March 2011 the tour took Lewis in shows that were sold out from honky tonks, festival bills, casinos with 700 seats, churches and a 50,000 seat capacity arena with Clay Hutson who is responsible for production and FOH Monitor engineer.


People Music Entertainment

In the past years, Clayton Hutson has toured with other celebrities. And was able to bring his console. Unfortunately for this particular tour, he has to leave behind his console because of budget restrictions. Since he is used to DiGiCo, he is not comfortable with equipment that is provided in-house.



Clay Hutson said that during his tour with Marilyn Manson a decade ago, he knew that having a newly purchased console was risky, but the DiGiCo worked incredibly well and he has been using the equipment since then.



And because he was not able to lug his console this time, he searched the internet for a console that is small enough to be taken on the tours that he will be working on. The equipment must be compact enough to fit as baggage on airplanes and can be easily placed on the carriage underneath the tour bus. Clayton Hutson explained it is difficult to have the consistency and control he wishes to achieve with any other console that some company provides. Learn more:



Then he was able to find the DiGiCo SD11 which is 19”. It is the tiniest equipment from DiGiCo that incorporates good sonics, functionality, and features, and best of all it is compact enough to conveniently carry around. So he requested that the SD11 be purchased by the management, and a couple of days later on a show day, the console appeared. And in 15 minutes time, he got the console working the way he wanted it to be.



Clayton Hutson’s desire to have the best console while on tour is supported by sound reasoning which according to him is that it does not matter whether the show will be done in a large or small venue, what matters is he can provide the best service that is expected of him. And he can only accomplish that with the presence of a reliable sound system that has been proven time and again by DiGiCo, his partner in success.



Already recognized behind the scenes as one of the most powerful people in the music industry, Desiree “Des” Perez is now receiving the recognition she deserves. The Chief Operating Officer of Jay-Z’s Roc Nation conglomerate. She was recently named by Billboard as one of their 2017 Women of the Year, an award that is long overdue for one of the hardest working people in the business. In, 2016 she was also named COO of Roc Nation’s new music streaming service, TIDAL, and immediately made waves in the industry. In January of 2017, Perez negotiated a deal with cellular provider Sprint.The deal gave Sprint a 33% stake in the business for $200 million, after Jay-Z had purchased the business for just $56 million.

The biggest part of the deal is the 45 million cellular customers that TIDAL now has access to, a move that could net the streaming service billions of dollars in the long run. Jay-Z considers her his most trusted employee and for good reason.Des Perez has a long history of running successful entertainment venues in the New York City area. For over 20 years, Des has managed and owned a number of night clubs and music venues for A-list stars. She has been a trusted friend and confidant of rap mogul Jay-Z and he has instilled more and more confidence in her ability. One of the best qualities is Des’ dogged determination and negotiating style.

She is in the room at nearly all of Roc Nation’s deals and the industry giants recognize her negotiation ability.She has negotiated huge deals like Rihanna’s Samsung deal and Beyoncé’s Formation Stadium deal. Roc Nation Sports has used her during negotiations for sports contract. Perhaps the most infamous negotiation the Perez was involved in occurred in 2014. She help secure a $250 million, 10-year contract for 3rd basemen Robinson Cano with Major League Baseball’s Seattle Mariners. At the time it was tied for the largest contract in MLB history. There is little doubt that Des is a force to be reckoned with. She is married to music executive Juan Perez, who is the CEO of Roc Nation.