Lime Crime’s founder Doe Deere puts a whole new spin on “Having a bright future.” The creator of products like Unicorn Hair color in bubble gum rose, and lip color pallets of nightshade and blue flame are a few examples of the brilliant color variations Deere showcases with her unique cosmetic mixology. Her passion for fashion complimented with brilliant hair colors, and bold cosmetics created a brand all her own.
Lime Crime Launch
Lime Crime Cosmetics arose from Deere’s desire to use a myriad of bold lip, eye, and hair colors to promote her own hand-sewn fashions. At the time, there was a very limited selection of color choices outside of neutral skin tones and the response to her art worthy bold colors created a fanfare of attention. Despite nay-sayers advice that she could never sell cosmetics online, Deere remained true to desire and launched Lime Crime Cosmetics in 2008 to fill the niche of dynamic color combinations for the cosmetic industry.
Deere, born and raised in Russia, had her first entrepreneurial
experience when she engaged, at the age of thirteen, customers with temporary tattoos. After relocating to New York at the age of seventeen, Deere performed as a musician were she met her husband. Together they learned the intricate process of business development and marketing while promoting their band. After completing her education at FIT in New York she
chose to design clothing and created an eBay store to reach customers in the online environment.
Labor of Love
Deere created Lime Crime Cosmetics to create products for her own form of self-expression but delivers a brand that allows her customers to embrace and empower their uniqueness. Deere is not just the face of the company but also puts her products through real-life testing. One of Deere’s greatest accomplishment was assisting in the development of the first vegan matte lip color. As an animal lover, Deere created Lime Crime Cosmetics as a cruelty-free and vegan company.
Lime Crime Cosmetics is a company dedicated to self-expression and harnessing uniqueness. Deere encourages women to embrace what makes them different and use those gifts to enrich and empower their lives. The founder also advises young entrepreneurs to trust their instincts when it comes to difficult decision making and to go after what your own heart desires. Learn more: https://www.linkedin.com/in/doedeere