Lime Crime’s founder Doe Deere puts a whole new spin on “Having a bright future.” The creator of products like Unicorn Hair color in bubble gum rose, and lip color pallets of nightshade and blue flame are a few examples of the brilliant color variations Deere showcases with her unique cosmetic mixology. Her passion for fashion complimented with brilliant hair colors, and bold cosmetics created a brand all her own.

 

Lime Crime Launch

Lime Crime Cosmetics arose from Deere’s desire to use a myriad of bold lip, eye, and hair colors to promote her own hand-sewn fashions. At the time, there was a very limited selection of color choices outside of neutral skin tones and the response to her art worthy bold colors created a fanfare of attention. Despite nay-sayers advice that she could never sell cosmetics online, Deere remained true to desire and launched Lime Crime Cosmetics in 2008 to fill the niche of dynamic color combinations for the cosmetic industry.

 

Creative Beginnings

Deere, born and raised in Russia, had her first entrepreneurial

experience when she engaged, at the age of thirteen, customers with temporary tattoos. After relocating to New York at the age of seventeen, Deere performed as a musician were she met her husband. Together they learned the intricate process of business development and marketing while promoting their band. After completing her education at FIT in New York she

chose to design clothing and created an eBay store to reach customers in the online environment.

 

Labor of Love

Deere created Lime Crime Cosmetics to create products for her own form of self-expression but delivers a brand that allows her customers to embrace and empower their uniqueness. Deere is not just the face of the company but also puts her products through real-life testing. One of Deere’s greatest accomplishment was assisting in the development of the first vegan matte lip color. As an animal lover, Deere created Lime Crime Cosmetics as a cruelty-free and vegan company.

 

Entrepreneur Wisdom

Lime Crime Cosmetics is a company dedicated to self-expression and harnessing uniqueness. Deere encourages women to embrace what makes them different and use those gifts to enrich and empower their lives. The founder also advises young entrepreneurs to trust their instincts when it comes to difficult decision making and to go after what your own heart desires. Learn more: https://www.linkedin.com/in/doedeere

 

When you think about starting a business, how do you feel? Entrepreneurs might feel exhilarated and apprehensive at the same time when they think about starting their first business. It is helpful to find inspiration from others who have already started a successful business. Doe Deere, founder of Lime Crime, is a business owner who has so much to share with the world! Her story is inspiring to new entrepreneurs and first time business owners.

 

Doe Deere started her business officially in 2008, though before that her life had been leading her in the direction of a cosmetics-based career. Deere was born in Russia and then spent most of her life in New York City. She is passionate about cosmetics, and usese make-up as a form of self expression. In 2008, she found that the gifts and enjoyment that she found with the use of cosmetics could actually form a career path for her. She started selling products related to her passion, and her business grew from there. Learn more: http://www.phillypurge.com/2017/06/05/finding-your-business-niche-like-doe-deere/

 

This is a good learning point, as we look to Deere for business advice. She was already passionate about cosmetics, was very skilled and knowledgeable, and wanted to know more. As you consider starting a business, think about your niche. Where do your skills lie? What are you passionate about? Where is your knowledge base, and what knowledge do you want to share with the world? What are you excited to learn about? Answering these questions will show you what direction your life is already pointing in. Learn more: http://guestofaguest.com/los-angeles/interview/interview-lime-crimes-doe-deere-on-how-to-make-your-dreams-come-true

 

However, passion is not enough when it comes to starting a business. Starting a business takes passion, of course, but in addition you also need to have a business plan and a willingness to spend money rather than earn money right from the get go. There is an initial stage of starting a business in which you might be working for nothing, and even spending money in order to get your business off the ground. In our current paradigm we think that for every hour we work, we must get paid. This is not the case for first time business owners! Business owners must be willing to put in long hours for little pay in the start-up phase of the process. This will be worth it once the business starts to pay off, as time passes! Learn more: http://doedeerefam.com/

 

Doe Deere can serve as an example for new entrepreneurs who hope to find their niche. Doe Deere founded her company, Lime Crime, around that idea that make up shouldn’t be just for covering over faults, it should be about artistic expression. This belief was her niche and was the belief that gave birth to her brand.

 

She believes that people are happiest when the allow themselves to be weird and expressive rather than repressed. This gave her the idea to share bright bold hair colors, lipsticks, eye shadows, and more within her cosmetics line. Along the way she has had to continuously trust her own judgement about what is right or wrong for her brand. Lime Crime is primarily an online retailer, which was one idea that she had to stand behind when others told her it might fail. Learn more: http://www.fundacity.com/doe-deere

 

Doe Deere, born in Russia, never thought her passion for cosmetics would become a huge successful business in the states, but to her surprise, that’s exactly what happened. When she was seventeen, she moved to the United States to pursue a musician career path but put it to a halt when she realized that her love for cosmetics was bigger than she had thought. As a teen, she made her own temporary tattoos and would sell them in the streets of New York City. Always bold and looking for an entrepreneurial role, she took her love for bold and unique colors and turned it into the makeup company we all know and love, as Lime Crime.

Doe Deere always wanted to find her own success, so when she decided to get serious about her self-created cosmetics, she opened an eBay store, with no expectations. Hoping to sell some products for extra cash, her company took a turn for the best and became an overnight success. At the time, in 2008, color was nowhere to be found in the makeup industry. Everything was about being natural, with light pinks, beiges and browns- this was not okay for Doe, who’s passion for color was unstoppable. She wanted to be the one who changed the industry at that time, and that is exactly what she did when she introduced a burst of color.

Her colors inspire so many people to feel comfortable in their own skin, and to feel good about expressing themselves with cosmetics. Doe Deere is a firm believer in self expression and thinks cosmetics is the key to doing just that. No one should feel guilty about loving color and Doe is the perfect example of that. If you follow her social media pages, you will see that Doe is the perfect spokesmodel for Lime Crime. She is always wearing bold, beautiful shades of color with such confidence and looking breathtakingly beautiful doing so.

Doe Deere is a force to be reckoned with. Her drive to run an honest, successful company has allowed her to do just that and more. She is proud to run a business with happy employees and even enjoys being behind the scenes in the lab. None of her products are animal tested and consist of mostly natural ingredients. She tests the products on herself, and works to create her own formulas and her own shades of color. Doe is constantly brainstorming her next step and using the inspiration she gets from her fans to offer the most vibrant and beautiful cosmetics you can find on the market.

Check her out at PHAMExpo

 

 

The field of makeup is one that is fiercely competitive. Consumers today find themselves with more choices than ever before. It is with this realization that those who run makeup companies have come to understand that they must be prepared to do ever more to reach out to their followers. Someone who fully understands this process is makeup entrepreneur Doe Deere. Deere talks about her own desire to reach out to her customers in a recent article that included an interview she gave to Galore Magazine. Here, she speaks directly to her many fans about her life, her career and her future plans for her brand.

Creating Lime Crime

Deere has always been someone who has been drawn to the world of the artist. Even as a young woman, she knew that her life would be all about color and artistry. This is very much a philosophy that she has adopted as she has grown up. Her world is one that she wants to share with others. It is one in which that people can find their own path along with her as she creates new ways of seeing the world through makeup. As a woman, she knows that she can reach out to others and help other woman express their own inner passions. This is what led her to create Lime Crime, her own personal boutique company where she can let out her viewpoint of the world and help others do the same through the use of makeup as well. Read more: http://guestofaguest.com/los-angeles/interview/interview-lime-crimes-doe-deere-on-how-to-make-your-dreams-come-true

Coloring Outside The Lines

Being able to see the world through different eyes is something that fascinates her. She aims to offer a viewpoint through the use of makeup and fashion that she knows that she can provide and one that is extremely fun at the same time. She wants to provide her customers with a place where they can always find new looks of all kinds. To this end, she is always experimenting with new kinds of color combinations. Her world is one in which all colors are hers for the taking. It might be emerald and lime green one day and then a slashing, bright let it all go shade of the most open shades of blue the very next. She wants her customers to feel that very same sense of freedom that she does, to let them use makeup in the same way that she has.

Learn more:

https://ideamensch.com/doe-deere/

You may have come across several photos of Doe Deere on social sites, her beautiful face painted with hues that speak about her brand, Lime Crime. Doe Deere is an entrepreneur that has ventured into the creative industry, specifically beauty and her brand Lime Crime is among leading companies that are offering make up, clothes, accessories and beauty ideas. In an interview with Galoremag, Doe Deere explains that her love for color and artistic illustration began right from childhood and she nurtured her passion into what is now a successful career and business.

During her first makeup experience, she was only nine. Together with her two best friends, they wore outfit to conjure spirits; long, witchy skirts and ragged tops, but something was lacking in the setup. She could not proceed with the ritual without having her face painted to match with the clothes.

Therefore, Doe Deere took her bag and picked tools for makeup smearing. With this, she piled dark pink eye shadow and brown lip gloss, on herself and the two best friends. However, her friends thought she was not in her senses, but her craftiness made the experience memorable. Her success at this level allowed her to believe she could do more than just painting.

Best and worst moments in makeup
Despite what most people believe, Doe Deere has also had rough times in her pursuit for makeup and beauty. Until she attained the age of 20, she was not good at makeup, but that did not repulse her from exploring the world of makeup and fashion. After coming across theatrical makeup brands, she began experimenting with different ideas. Looking good was not the focus, but mastering the art, which she achieved quite well before her mid 20s.

Lime Crime: What’s in a name?
The name Lime Crime traces its origin from Doe Deere’s eBay store launched in 2004. She needed to name the store and the first keyword that popped in her mind is limecrime. At that time, nobody thought of such stores as brands, so everyone picked a handle haphazardly.

She registered limecrime as a brand since she had used the name before on eBay and was able to reap good results. Most people thought Limecrime would not be persuasive as a brand since there were other suggestions that would fit fashion and makeup more accurately. She kept it anyway and to her surprise, it has become one of the biggest and most admired brands in the fashion market.

About Doe Deree
Doe Deere is the CEO and founder of Lime Crime, a brand that deals with fashion and celebrity makeup. Russian born, Doe Deere spent most of her childhood in New York, where she launched Lime Crime in 2008. The company was inspired by the need to make makeup that was unique and bright enough to match with the outfit she was selling on eBay. Doe Deere is a creative entrepreneur who believes in digging into the least explored ideas in makeup and fashion.

In 2009, Doe Deere launched the first distinct radical lip colors under the label Unicorn Lipsticks. This would be followed by a unique and largely popular liquid lipstick, which sold through 2012. Doe oversees the development of different products and ensures all the ideas introduced are in line with the needs of her Unicorns. She is a respected icon in beauty because she relentlessly pursued her dream despite challenges.

Learn more:

https://www.limecrime.com/about/