Doe Deere, born in Russia, never thought her passion for cosmetics would become a huge successful business in the states, but to her surprise, that’s exactly what happened. When she was seventeen, she moved to the United States to pursue a musician career path but put it to a halt when she realized that her love for cosmetics was bigger than she had thought. As a teen, she made her own temporary tattoos and would sell them in the streets of New York City. Always bold and looking for an entrepreneurial role, she took her love for bold and unique colors and turned it into the makeup company we all know and love, as Lime Crime.

Doe Deere always wanted to find her own success, so when she decided to get serious about her self-created cosmetics, she opened an eBay store, with no expectations. Hoping to sell some products for extra cash, her company took a turn for the best and became an overnight success. At the time, in 2008, color was nowhere to be found in the makeup industry. Everything was about being natural, with light pinks, beiges and browns- this was not okay for Doe, who’s passion for color was unstoppable. She wanted to be the one who changed the industry at that time, and that is exactly what she did when she introduced a burst of color.

Her colors inspire so many people to feel comfortable in their own skin, and to feel good about expressing themselves with cosmetics. Doe Deere is a firm believer in self expression and thinks cosmetics is the key to doing just that. No one should feel guilty about loving color and Doe is the perfect example of that. If you follow her social media pages, you will see that Doe is the perfect spokesmodel for Lime Crime. She is always wearing bold, beautiful shades of color with such confidence and looking breathtakingly beautiful doing so.

Doe Deere is a force to be reckoned with. Her drive to run an honest, successful company has allowed her to do just that and more. She is proud to run a business with happy employees and even enjoys being behind the scenes in the lab. None of her products are animal tested and consist of mostly natural ingredients. She tests the products on herself, and works to create her own formulas and her own shades of color. Doe is constantly brainstorming her next step and using the inspiration she gets from her fans to offer the most vibrant and beautiful cosmetics you can find on the market.

Check her out at PHAMExpo

 

 

The field of makeup is one that is fiercely competitive. Consumers today find themselves with more choices than ever before. It is with this realization that those who run makeup companies have come to understand that they must be prepared to do ever more to reach out to their followers. Someone who fully understands this process is makeup entrepreneur Doe Deere. Deere talks about her own desire to reach out to her customers in a recent article that included an interview she gave to Galore Magazine. Here, she speaks directly to her many fans about her life, her career and her future plans for her brand.

Creating Lime Crime

Deere has always been someone who has been drawn to the world of the artist. Even as a young woman, she knew that her life would be all about color and artistry. This is very much a philosophy that she has adopted as she has grown up. Her world is one that she wants to share with others. It is one in which that people can find their own path along with her as she creates new ways of seeing the world through makeup. As a woman, she knows that she can reach out to others and help other woman express their own inner passions. This is what led her to create Lime Crime, her own personal boutique company where she can let out her viewpoint of the world and help others do the same through the use of makeup as well. Read more: http://guestofaguest.com/los-angeles/interview/interview-lime-crimes-doe-deere-on-how-to-make-your-dreams-come-true

Coloring Outside The Lines

Being able to see the world through different eyes is something that fascinates her. She aims to offer a viewpoint through the use of makeup and fashion that she knows that she can provide and one that is extremely fun at the same time. She wants to provide her customers with a place where they can always find new looks of all kinds. To this end, she is always experimenting with new kinds of color combinations. Her world is one in which all colors are hers for the taking. It might be emerald and lime green one day and then a slashing, bright let it all go shade of the most open shades of blue the very next. She wants her customers to feel that very same sense of freedom that she does, to let them use makeup in the same way that she has.

Learn more:

https://ideamensch.com/doe-deere/

You may have come across several photos of Doe Deere on social sites, her beautiful face painted with hues that speak about her brand, Lime Crime. Doe Deere is an entrepreneur that has ventured into the creative industry, specifically beauty and her brand Lime Crime is among leading companies that are offering make up, clothes, accessories and beauty ideas. In an interview with Galoremag, Doe Deere explains that her love for color and artistic illustration began right from childhood and she nurtured her passion into what is now a successful career and business.

During her first makeup experience, she was only nine. Together with her two best friends, they wore outfit to conjure spirits; long, witchy skirts and ragged tops, but something was lacking in the setup. She could not proceed with the ritual without having her face painted to match with the clothes.

Therefore, Doe Deere took her bag and picked tools for makeup smearing. With this, she piled dark pink eye shadow and brown lip gloss, on herself and the two best friends. However, her friends thought she was not in her senses, but her craftiness made the experience memorable. Her success at this level allowed her to believe she could do more than just painting.

Best and worst moments in makeup
Despite what most people believe, Doe Deere has also had rough times in her pursuit for makeup and beauty. Until she attained the age of 20, she was not good at makeup, but that did not repulse her from exploring the world of makeup and fashion. After coming across theatrical makeup brands, she began experimenting with different ideas. Looking good was not the focus, but mastering the art, which she achieved quite well before her mid 20s.

Lime Crime: What’s in a name?
The name Lime Crime traces its origin from Doe Deere’s eBay store launched in 2004. She needed to name the store and the first keyword that popped in her mind is limecrime. At that time, nobody thought of such stores as brands, so everyone picked a handle haphazardly.

She registered limecrime as a brand since she had used the name before on eBay and was able to reap good results. Most people thought Limecrime would not be persuasive as a brand since there were other suggestions that would fit fashion and makeup more accurately. She kept it anyway and to her surprise, it has become one of the biggest and most admired brands in the fashion market.

About Doe Deree
Doe Deere is the CEO and founder of Lime Crime, a brand that deals with fashion and celebrity makeup. Russian born, Doe Deere spent most of her childhood in New York, where she launched Lime Crime in 2008. The company was inspired by the need to make makeup that was unique and bright enough to match with the outfit she was selling on eBay. Doe Deere is a creative entrepreneur who believes in digging into the least explored ideas in makeup and fashion.

In 2009, Doe Deere launched the first distinct radical lip colors under the label Unicorn Lipsticks. This would be followed by a unique and largely popular liquid lipstick, which sold through 2012. Doe oversees the development of different products and ensures all the ideas introduced are in line with the needs of her Unicorns. She is a respected icon in beauty because she relentlessly pursued her dream despite challenges.

Learn more:

https://www.limecrime.com/about/