Jose’ Borghi, who is the chief executive officer of Mullen Lowe agency, a creatively controlled integrated marketing communications network, is recognized as one of the people having great influence in advertising. He is the founder of high profile and attractive campaigns such as Mammals Parmalat. In that advertisement on interpublic.com, children dressed in outfits that resembled staffed creatures and sang memorable jingles. Additionally, they sung hit Sazoon songs from Luciano and Zeze di Camargo. This advertisement was amazing and it is still recalled to this day.
Borghi’s Success Journey
Jose’ Borghi’s success story in advertisement began with the big question of what career to pursue basing on his passion and interest. While studying in high school as a junior, José was invited by his sister to an amazing performance held at the prestigious Castro Neves Theater. This invitation to the performance was to help José Borghi make a decision on what career to pursue. The presentation was a great show that focused on commercial Vts that received amazing awards during the Cannes Film Festival. From there, Mr. Borghi was so inspired and he knew that advertising was the way to go for his lifelong career. However, Borghi could hardly predict his fortune of earning a Lions Cannes award in the future.
His Early Life and Career
Jose Borghi was born in Presidente Prudente. He went to PUC Campinas College where he managed to graduate with a Bachelor’s Degree in advertising. Jose’ got his first job in 1989 at Standard Ogilvy. Being a good writer, he raised the bar and began working with other leading ad agencies including FCB, Talent, Leo Burnett and DM9/DDB. Later on, José Borghi partnered with Erh Ray to form BorghiErh Company. The success of this company was great and impressed Lowe who later bought it. In December 2006, the name of this firm was changed to Borghi Lowe and the presidency was equally shared with Erh Ray. With good leadership, this agency has grown tremendously and gained influence in both the international and domestic markets. Not long ago, Borghi Lowe officially merged with Mullen Group and Lowe & Partners to form Mullen Lowe Brasil.
According to Marathoner, a remarkable advertiser, Borghi has all it takes to overcome all adverse situations and this has been his stronghold through his career. Jose’ Borghi always goes for what he wants and strongly believes that nothing can hinder him from achieving his set goals. Additionally, he believes that nothing comes by luck, fate or grace. Through hard work and commitment, José has won numerous accolades from Brazilian advertising such as 14 Cannes Award and 10 Awards at One Show among others.