At the heart of Fabletic’s mission is the ability to empower women with exceptional clothing selections that they can afford. Kate Hudson believes in this philosophy. As an actress and prominent public figure, Kate knows what it is like to have your clothing carefully scrutinized. As a busy and energetic woman, Kate finds that she prefers comfortable clothes. The trick is to wear comfortable styles that still remain highly fashionable. This is what makes Kate such a force behind the remarkable fashion conscious Fabletics lines. This brand continues to move where their customers point them. A reverse showroom business strategy lets Fabletics leaders know which pieces should be added to their ever changing inventory.

 

Customers will notice a recommended Lifestyle Quiz option immediately after they enter Fabletics simple format website. By answering some revealing questions, ladies can learn which colors look best with their coloring. They get help with accurately determining their exact size, and they also learn which specific designs would flatter their body shape. This online tool enables every single customer to have a wonderful shopping experience that seems pleasantly personal. The computer keeps records of customer browse habits and purchases. Individualized inventory choices then are displayed whenever a customer makes another online visit.

 

This incredible marketing strategy is just part of the way Fabletics is moving fashion forward. Just as clothing seasons and trends change, customer preferences and desires also will change. With the specialized customer details stored within the computer data service, Fabletics constantly ensures that their stock options are matching what their customer information is telling them. Other fashion sellers simply guess what will sell in the upcoming season. Fabletics relies on hard and proven customer responses. Their stock can adeptly by changed to satisfy a new customer response. Most women’s clothing that is well crafted and currently in fashion is expensive. Fabletics always keeps the costs of their collections low.

 

As a result of this high-end customer service, Fabletics is becoming a world fashion leader. The Amazon market yields a customer base that Fabletics is now marketing to. It is expected that this strategy will pay off again in high sales for Fabletics. Kate and team are happy with the forward drive of their business plan. Future clothing choices will continue to elevate this brand. Women that wear Fabletics athletic wear feel empowered and undeniable beautiful. This brand excels at combining chic with comfort.

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