Doe Deere, born in Russia, never thought her passion for cosmetics would become a huge successful business in the states, but to her surprise, that’s exactly what happened. When she was seventeen, she moved to the United States to pursue a musician career path but put it to a halt when she realized that her love for cosmetics was bigger than she had thought. As a teen, she made her own temporary tattoos and would sell them in the streets of New York City. Always bold and looking for an entrepreneurial role, she took her love for bold and unique colors and turned it into the makeup company we all know and love, as Lime Crime.
Doe Deere always wanted to find her own success, so when she decided to get serious about her self-created cosmetics, she opened an eBay store, with no expectations. Hoping to sell some products for extra cash, her company took a turn for the best and became an overnight success. At the time, in 2008, color was nowhere to be found in the makeup industry. Everything was about being natural, with light pinks, beiges and browns- this was not okay for Doe, who’s passion for color was unstoppable. She wanted to be the one who changed the industry at that time, and that is exactly what she did when she introduced a burst of color.
Her colors inspire so many people to feel comfortable in their own skin, and to feel good about expressing themselves with cosmetics. Doe Deere is a firm believer in self expression and thinks cosmetics is the key to doing just that. No one should feel guilty about loving color and Doe is the perfect example of that. If you follow her social media pages, you will see that Doe is the perfect spokesmodel for Lime Crime. She is always wearing bold, beautiful shades of color with such confidence and looking breathtakingly beautiful doing so.
Doe Deere is a force to be reckoned with. Her drive to run an honest, successful company has allowed her to do just that and more. She is proud to run a business with happy employees and even enjoys being behind the scenes in the lab. None of her products are animal tested and consist of mostly natural ingredients. She tests the products on herself, and works to create her own formulas and her own shades of color. Doe is constantly brainstorming her next step and using the inspiration she gets from her fans to offer the most vibrant and beautiful cosmetics you can find on the market.
Check her out at PHAMExpo