The San Francisco based company ClassDoJo has created two animated characters, Mojo and Katie, that appear in their own show. ClassDojo’s goal is to use these characters to help teach teachers, students, and parents about “growth mindset”. The idea behind “growth mindset” is that intellect and the skills of students are not set in stone and that they can be advanced and improved in strength over time. The animated shows can be viewed on the ClassDoJos’ “Big Ideas” website and on YouTube and will include a discussion guide as a tool for teachers and parents.
ClassDoJo worked with Stanford University’s Project for Education Research That Scales (PERTS) to create the videos. PERTS is a group that performs studies on the drive and flexibility of students, became interested in working with ClassDoJo because of the large amount of teachers that they work with; approximately 1 out of every 2 classrooms use ClassDoJo.
Dave Paunesku, PERTS executive director, Kahn Academy, and City Year have incorporated efforts to use the animated characters and shows to distinguish the actual concept behind “growth mindset” and the assumptions teachers and parents have about the academic idea. The concept they wish to convey is that the process of learning is an important one, that it’s more than just hard work and struggle, and that efforts used during learning can be strategized for the best possible outcome.
Parents and teachers can access an online toolkit that offers lesson plans and practice exercises that introduce the “growth mindset” idea and process to students. ClassDoJo’s animated shows will reiterate the ideas from the online tool kit and have been advised by the PERTS team. Teachers will be surveyed prior to and after watching the animated series and are hoping that they resolve that the Mojo and Katie characters will help students to want to be involved with the “growth mindset” process and how the students are getting help learning the concepts from teachers in the classroom.
ClassDojo has not exchanged any monies with PERTS and this experiment with the “growth mindset” animated series as a way to distribute larger amounts of information to teachers, parents and students is the companies first.


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